I think I've finally figured out what Beret is supposed to represent. Y'know how Randy likes to play up his quirkiness sometimes? Beret is that 'quirky' archetype taken to its (il)logical extreme. See, he's not just hipster, getting his clothing from vintage shops. He's off the chart on the quirky hipster side of the hipster-normie scale, to the point where even his groceries are from shops that you haven't heard of...
because they don't exist anymore.
And that's fine, that's a good joke, except we as readers have to make that connection ourselves. We don't see a standard issue hipster buying an out of print 7" who then gets one-up'd by Beret buying a custom space microphone. We're just thrown in to the deep end and we have to invent our own narrative. And that's cool in a David Lynch movie, when the goal is to make an unsettling and confusing experience that you can interpret yourself. It's less cool in a comedy thing, since it's forcing the reader to basically write their own joke with the pieces Randy gives us.
In his review of
Final Fantasy XIII, Yahtzee said that "the kookiness of the prerequisite kooky character has now reached some kind of singularity. Her actions don't seem to have any connection to sentient thought or social context.". That's the other problem with Beret. He's so far off the scale that he just seems like he's on drugs or something. We can't relate to him, even through his unrelatability.
Like, with Michael Scott, most people wouldn't do the things that he does throughout
The Office (US), but we can see his logic a lot of the time. He doesn't want people to think prison is cool, so he creates 'Prison Mike'. That's dumb, but there's a logical step from point A to point B. With Beret, it just seems like he doesn't understand anything around him. That's not funny, that's just kinda sad.
All that said, this comic works (to an extent) because the punchline is based around people
reacting to Beret. Beret is the setup, and the reactions are the punchline. Also it makes fun of corporate types and I love me some anti-capitalist propaganda.
At first I thought this was a remake of that 'Balloon Internet' comic, but apparently this whole time that comic has been a reference to a Google thing. Who knew?
It's kinda lazy to only draw clouds for one panel. I understand that text is almost always the top layer in comics, but we don't even see the tiny clouds lined up with his head. Adding clouds to the other panels would even make the joke more impactful, since it's based on the contrast between internet negativity and nature peacefulness.
The joke is good, though. It has that surrealistic dream-like logic that Randy can make work
really well sometimes. Like, you could have a guy pop his head out from under a rock, but why not have
the grass itself insult the guy? It works because the grass is retroactively made into the premise of the comic. It still comes out of left field, but since that left field -ness is being played for laughs and not plot, I am fine with it.
And I'm aware it's probably not, but let's all just pretend that the "you suck" phrasing is in reference to the original
xkcdsucks blog.